Reflexo Infinito is T3i's mirror kaleidoscope. Here, dressed in a product launch campaign.
Guests stood at one end of the kaleidoscope, struck a pose and saw their own face repeated across the mirrors, right there on the screen. They left with the photo in hand and the campaign along with it: in the background of every reflection and on the strip at the bottom.
Every launch campaign wants its message to leave the stand. The kaleidoscope does it from the guest's side: people see themselves multiplied, laugh, call a friend over and take the photo home. The brand message goes along, in the background of every reflection and on the printed strip.
The effect is what makes people stop. What the brand gets comes from the other two layers: the structure dressed in the campaign and the photo that leaves the event.
The tunnel's mirrors repeat whoever poses at the end, in every direction. Every photo comes out different, and nobody can resist seeing how it turned out.
The kaleidoscope's sides carry the campaign artwork, and the panel behind the guest becomes the background of every reflection. The brand is in the whole photo, not just on the strip.
Photo, GIF or video on the phone, ready to post. With the printing station, the photo also comes out on paper, with the brand band.
Three moments, a few seconds apart.
The guest stands at one end of the kaleidoscope, with the campaign panel behind them. At the other end, the camera sits on a tripod with a ring light and shoots through the mirrors. Whoever is around sees the reaction and jumps in next.
This is what the camera sees: the face repeated on every side of the tunnel, with the campaign panel behind every reflection. The capture takes seconds, with the branded frame already applied.
The finished image appears on the screen and the guest sees how it turned out. Then it lands on their phone, ready to post, and with the printing station it also comes out on paper, with the campaign message at the bottom.
The artwork goes on the kaleidoscope's sides, the backdrop panel, the digital frame and the band on the printed photo. The structure arrives ready to take on each event's identity.
100 cm long, a 70 cm opening and 1.96 m tall, adding the 140 cm base to the 56 cm body. The brand artwork covers the kaleidoscope's sides.
A multiplied image is the kind of content people make a point of showing. With the brand frame, every post carries the campaign.
Ready to post before leaving the event, with the campaign's digital frame.
With the printing station, it also comes out on paper, with the brand message on the band.
Whoever shares it takes the event identity along, without anyone having to ask.
Mosaico XP: guests take one photo home and stick another on the wall. Hundreds of shots form the brand artwork.
SelfieCup Premium: the brand on one side and the photo on the other, handed over on the spot in the middle of the event.
Your Photo Becomes the Product: printed, applied and handed over on the spot, on whatever product the campaign calls for.
T3i brings the kaleidoscope, dresses it in your campaign and delivers photo, GIF or video on the spot. With printing, if the event calls for it.