Collective artwork Printed photo · Sticker · Mosaic

Mosaico XP.

Every guest takes a photo home. And leaves another inside a bigger picture.

The artwork doesn’t arrive finished. It is built throughout the event, photo by photo, by the audience itself. When the last piece goes in, hundreds of faces form the brand’s image.

Mosaico XP
Photo · Print · Collective build
01 · The concept

Everyone hands out giveaways. An artwork built by the crowd? Not everyone.

Mosaico XP is a photo activation for events where each guest takes home a printed photo and leaves a sticker that builds a collective brand artwork. It solves two things at once: the guest gets a physical keepsake, and the brand gets a panel that grows during the event, assembled by the people who were there.

Structure set up at the event Mosaico XP panel set up next to the production table with printed photos
02 · Three layers

One photo. Two destinations.

The same shot is printed twice. One copy leaves in the guest’s pocket. The other stays on the wall, becoming part of the artwork the brand keeps after the event.

Layer 01

The photo that leaves.

A printed copy handed over on the spot, with the campaign’s identity. It’s the keepsake that leaves the event and keeps circulating.

Layer 02

The sticker that stays.

The second version comes out as a sticker, with the exact coordinate of its place inside the panel.

Layer 03

The image that emerges.

Every sticker placed reveals a piece of the final artwork. The panel goes from blank to complete with no outside assembly.

03 · The journey

From first hello to the piece on the wall.

The experience doesn’t wait for the crowd. It moves around the event, produces in about 40 seconds and puts both versions in the guest’s hands.

Step 01 · The capture

The experience goes to the crowd.

With the Mobi XP, a host walks the event and shoots where people already are. The guest poses, the photo is taken and flows automatically to the production point. Nobody hunts for a booth or stops enjoying the event to take part.

Host photographing a guest with the Mobi XP during the event
Step 02 · Production and pick-up

Two versions in about 40 seconds.

From capture to print takes about 40 seconds. Out come the photo to keep and the sticker to place. Guests gather at the production point to watch, pick up both pieces and head to the panel. That moment becomes one more touchpoint with the activation.

Step 03 · The placement

Every photo has a place of its own.

The sticker carries the coordinate of its position on the panel. The guest finds the marked spot and places their own image. Alone, each piece is one person and one moment. Together, they are the artwork.

Guest sticking their own photo onto the marked spot on the Mosaico XP panel
04 · The reveal

The image appears during the event.

At first only a few elements of the artwork can be made out. As more people join, the panel takes shape. The build itself becomes an attraction: passers-by stop to look and come back later to see how it turned out.

Start Mosaic at the start, with some photos placed

The first strokes.

The first few dozen photos hint at the artwork without giving it away. It’s what makes people ask what will appear there.

Halfway Mosaic halfway done, brand artwork already recognizable

The artwork becomes recognizable.

At the halfway mark, the main image reads from a distance. That’s when the activation starts drawing people on its own.

Complete Completed mosaic, hundreds of photos forming the brand artwork

Hundreds of photos, one image.

With every piece in place, the individual shots dissolve into the final artwork. Up close, it’s people. From afar, it’s the brand.

05 · What the brand keeps

Individual keepsake. Collective record.

The guest leaves with a physical piece of the experience. The brand keeps a panel built by its own audience, still standing after the event ends.

Production time

About 40 seconds.

From capture to both printed versions in the guest’s hands.

Per guest

Two versions.

One photo to keep and one sticker with its exact position on the panel.

At the end

One single panel.

Hundreds of individual shots forming the artwork designed for the campaign.

The final artwork is custom-made
Brand logo Campaign A person A place Institutional image A product Event symbol Made-to-order artwork

Panel size also changes from project to project, based on available space, expected audience and the activation’s concept.

06 · What T3i designs and runs

The building blocks of the solution.

Artwork, capture, production and panel are defined before the event and run by T3i during it. The brand approves the final image and watches the panel grow.

01
Made-to-order artwork.
02
Grid and coordinates.
03
Mobi XP on the move.
04
Automatic transfer.
05
40-second printing.
06
Photo and sticker.
07
Panel sized to fit.
08
Crew running it live.
Related cases

More activations with photos and physical keepsakes.

Briefing open

An artwork built
by your audience.

T3i designs the artwork, sizes the panel and runs capture, printing and assembly throughout the event.

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