T3i Experience Activations and solutions · Real events

Cases & Concepts.

Activations that have already run at real events, and concepts T3i designs for the next one. From AI experiences to operations tech, each page shows what guests live and what the brand gains.

25 cases & concepts
Case 01 Festival
Giant cup-shaped booth with a slide and big screen at the festival
Festival · 360º video + Leads + Prize wheel

Bob's at Rock in Rio.

360º video from an overhead camera, a foam slide, a giant screen and a prize wheel with stock control.

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Case 02 Awards
Guest holding the AI-generated trophy photo
Awards · Photo + Video + AI

AI Trophy.

A trophy that never existed physically appears in every guest's hands. Photo and video of the win, delivered on the spot.

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Case 03 Viral trend
AI drone video result from the viral Rio trend
Trade show · Photo + Video + AI

Viral Drone with AI.

The trend that draws tourists from all over the world to a rooftop in Rio, inside your event: guests live the scene and leave minutes later with their own drone video, ready for social.

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Case 04 Robotics
Robotic arm drawing an AI caricature live
Robotics · AI + Live drawing

Caricature Robot.

Your AI version, drawn live by a robotic arm. The guest poses and takes the drawing home on the spot.

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Case 05 Circuit
Visitor wearing a virtual reality headset inside the balloon's wicker basket, with the logo in neon in front
VR · AI art · Game · Word cloud

Four activations, one journey.

Balloon flight in virtual reality, the arrival photo returned by AI inside the balloon, profile game on the totem and a word cloud on the big screen.

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Case 06 Gamification
Floor-standing totem with a tilted 43-inch screen, open on the profile game's home screen, in a booth with green neon
Touchscreen totem · Profile quiz · Brand content

Discover your profile.

The visitor answers short questions about their own home and finds out which of the five profiles they landed in. Do they really know themselves, or will the result be a surprise?

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Case 07 Music
Participant singing in headphones and sunglasses inside the karaoke booth, under the golden ceiling
Recording booth · Studio audio · Video on the spot

Walked in to sing, walked out with a music video.

The participant picks a song, sings into a studio mic and gets the chorus as a video while still at the event, by email, SMS or AirDrop.

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Case 08 Animated GIF
LED tunnel lit in purple, with a phone in a ring light at the entrance
LED · Animated GIF · Ring light

Walked into the tunnel, walked out in motion.

A corridor lined with LED in the campaign's color and a phone in a ring light at the entrance: every participant walks out with their own animated GIF.

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Case 09 Personalization
Kit handed to a guest: printed letter, color caricature on A5 and mug with a cyberpunk-style portrait
Letter · Caricature · Mug · Robot

A giveaway goes in a drawer. This one went in a story.

Every guest got a letter written about their own profession, a caricature signed with their name and a mug with their own face. More than 100 posts on the same day.

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Case 10 Collective artwork
Mosaico XP panel being filled with guests' photos
Printed photo · Sticker · Collective panel

Mosaico XP.

Each guest takes one photo home and sticks another on the panel. Hundreds of shots form the brand's artwork throughout the event.

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Case 11 Kaleidoscope
Printed photo from the kaleidoscope, with the guest multiplied by the mirrors
Photo · GIF · Video · Instant print

Reflexo Infinito.

A mirror kaleidoscope that multiplies the guest to infinity. Photo, GIF or video on the spot, with the campaign brand.

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Case 12 Sports
Two guests playing Banco a Banco face to face
Football · Two players · Compact structure

Banco a Banco.

Goal-to-goal football played with the feet on a table-sized structure. Short matches, head-to-head play and a pitch customized with the brand's artwork.

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Case 13 Personalization
Guest holding the personalized can with her own photo on the label
Live labels · Photo + Print · Any product

Your photo becomes a product.

The guest's photo becomes the label of a real product - printed, applied and delivered on the spot. This time a paint can; next time whatever the campaign calls for.

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Case 14 Video
Guest writing a handwritten message on the Super Autografo screen
Handwriting · Video · Delivered to the phone

Wrote it, watched it fly.

Guests write by hand and get a video where their own handwriting floats in the air. It leaves the event ready to post.

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Case 15 Gamification
Guest with both arms raised reaching for a baton released from the LED arch during the event
Reflex · Head to head · Custom printed rig

Catch it. Or lose it.

Batons drop from an LED arch and guests get less than a second to catch each one. Short rounds, a crowd around it and the whole rig printed with your brand.

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Case 16 Gamification
Guest marking the words on the touchscreen with an oversized prop pencil during the round
Word search · Touchscreen · Prize on the spot

Nobody reads the wall. Everybody plays.

Brand attributes become the hidden words of a touchscreen word search. Sixty seconds, six words and a prize on the spot for whoever finds them all.

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Case 17 Gamification
Branded claw machine in operation at the event
Gamification · Giveaway + Data

Claw Machine.

The machine wears the brand and the giveaway becomes a win. Guests play, grab the ball and find out their prize on the spot.

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Case 18 Personalization
Cup printed with the guest's own photo
Personalization · Photo + Print

SelfieCup Premium.

The brand on one side, the guest's face on the other. From pose to cup in hand in 40 seconds.

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Case 19 Gamification
Guests playing the brand quiz on the totem
Gamification · Quiz + Leads

Quiz + Prize Wheel.

To win the giveaway, guests must ace the brand's quiz. Then they spin the wheel and find out their prize on the spot.

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Case 20 Gamification
Memory game with the brand's products on the totem
Gamification · Portfolio + Leads

Memory Game + Prize Wheel.

The cards are the brand's products. Match every pair and move on to the prize wheel - an optional final stage.

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System 01 Virtual queue
WhatsApp conversation of the virtual queue system
Operations · Queue + Data

Virtual Queue.

The wait leaves the booth floor and moves to the phone. Guests roam the event and get pinged when it's their turn.

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System 02 Operation
Check-in stations set up side by side, each one with a laptop and a printer, before doors open
Equipment · Backup · Operation

One station down stops the whole event.

A complete equipment fleet for event check-in: thermal label printers, laser, multifunction units and a laptop per station, with backup gear on site and a staffed operation.

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Case 21 Music
Custom song being produced for the event
Music · Brand brief or audience

Tailor-Made Music.

The event's soundtrack created from the brand's brief or from the audience's take, collected via QR code and played at the closing.

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Case 22 Sports
Guest turned into a professional football player by AI
Business event · Photo + Video + AI

AI Football Player.

Guests become professional players juggling a ball in the stadium - photo and video ready for social.

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Case 23 Collectible
AI collectible card printed and delivered in acrylic
Booth · Photo + AI + Physical delivery

Card IA XP.

Every guest stars in their own collectible card, AI-generated and delivered in acrylic on the spot.

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