Enclosed booth, studio microphone and mixing desk. The person picks one of three songs, sings, and the chorus is a finished video before they leave the stand. That is how it ran at Estúdio Kenner.
Nobody had to press record. The system starts with the music, saves the chorus with the audio already mixed and sends the finished video by email, SMS or AirDrop. The person walks out with something to post. The brand walks out with the contact details of everyone who sang.
What separates a video people post from one they delete is the sound. A phone mic picks up the voice along with the person shouting next to it and the music from the stand next door. Here the booth is enclosed, the mic is a studio mic and the voice runs through a mixing desk before it reaches the video. That is the difference between a funny recording and a clip that holds up once it is posted.
Recording starts the moment the music starts, with no button and no operator counting to three. The system follows the track, knows where the chorus is and saves that stretch with the audio already mixed. By the time the person takes off the headphones, the video exists. T3i developed this system, following the brief we put together with Grupo Berlinn, the agency that brought us the challenge.
Four steps, and only the first asks anything of the person walking in. The rest happens while they sing.
On arrival, a name and one contact. It takes seconds and it is the only thing asked in the whole journey. It is also what lets us send the video afterwards.
The list is on the screen inside the booth, and all three tracks are by artists the brand itself sponsors: L7NNON, Tasha & Tracie and FBC & VHOOR. One of them is called "De Kenner", so the crowd was singing the brand's name inside the brand's own booth. Three, not thirty: nobody gets stuck hunting for a song and the round starts in seconds. The person taps the one they want and the booth closes.
The music starts and the system starts with it. Studio microphone, mixing console and camera in the same frame where the person is having fun, and nobody asks for a second take.
The video goes out by email, SMS or AirDrop, whichever the person prefers. It lands while they are still at the event, which is when they post it.
The round window is not decoration. It turns whoever is singing into the attraction for everyone walking past, and the crowd in front of the booth builds on its own, with nobody from the team calling people over. Almost nobody goes in alone: they go in pairs, share the headphones and fight over the microphone. Outside, the brand screen repeats the line that caps it off: "You can still grab the video and show everyone what you've got."
Both sides get what they came for in the same minute, and neither had to push. The person who sang gets the file without asking. The brand that sponsored it gets their sign-up, filled in at the door by someone who wanted to get in.
The right cut, with the voice properly mixed and the brand in frame. This is the piece that goes up as a story that same day, because it lands while the person is still buzzing from the event.
The details are asked for at the door, once the person has already decided to sing. Nobody fills it in out of obligation: they fill it in because they want their own video afterwards.
Every video that leaves the booth takes the brand into a feed the brand did not buy. And the track playing in it is by an artist the brand already sponsors, so the post pays back, one more time, an investment it had already made. It is the participant choosing to show it, not paid media pushing it.
The booth, the clean audio, the automatic capture and the on-the-spot delivery stay the same. What changes is what the person says inside.
The same booth becomes a testimonial station. The brand ends the event with dozens of clips recorded in clean audio, ready to cut into the brand film.
The participant reads a line from the campaign and that take ends up in the finished material. The person who recorded it becomes part of the piece, and keeps an eye on where it shows up.
At a convention or a staff party, the booth becomes the spot where the team lets loose. The video is going around the group chat before the event is over.
A holiday, a year-end campaign, a social cause: the person records a message instead of a song and sends it to whoever they like, by the same route.
The technology and the system are ours. The set design, the song list and the video art come from the briefing, with you or with your agency.
The drone trend inside the event: the participant is in the middle of the scene and walks out with the video ready to post.
Music made for the campaign, from the briefing to the finished track, for the event and for what comes after.
Card IA XP: an AI-generated collectible, handed over in acrylic on the spot.
T3i brings the system, the microphone, the mixing console and the crew, builds the song list with you and delivers each participant's video while the event is still on. If the job comes from an agency, we write the briefing together, like we did here.