The cards are your products. Memorizing is the rule of the game.
The player flips pair after pair until every match is found, and walks away remembering what the brand has to offer. Whoever closes the challenge can move on to the prize wheel, an optional stage of the activation.
The brand prints the entire portfolio on the booth wall and people walk right past. The memory game takes another route: each product becomes a card, and to win, the player has to look at every one of them twice. They are not being informed, they are trying to win. And they memorize along the way.
Everyone already knows how to play, so there is no explaining and no time lost on instructions. The player walks up, touches the screen and the round starts. The wheel at the end comes in when the brand wants to hand out prizes.
The cards carry the products, the benefits and the brand identity. The player has to find every pair within the rules set for the activation, and each attempt is one more contact with the campaign content.
Whoever closes the challenge moves on to the wheel loaded with the campaign giveaways, touches the center and finds out on the spot what they won. This stage is optional: the brand can stop at the game result or use it to distribute prizes.
Difficulty is calibrated with the brand before the event, according to the expected flow and the number of prizes available. It is what controls the pace of the booth.
Maximum number of moves allowed to close every pair.
Countdown that adds urgency and keeps the round short.
Scoreboard that opens the way to a ranking and a contest between participants.
Registration is optional and happens inside an experience the person came looking for. The fields are defined with the brand, according to what the sales team needs afterwards.
Email, phone, company, job title and whatever else makes sense for the campaign.
The contact arrives with the match performance and the prize won.
A consolidated list at the end of the event, ready for the team to continue the conversation.
From the participant's own phone to a totem that owns the booth, and also at events with no in-person audience. Choosing the format is a sizing conversation, held before the event.
Totems in eight sizes, chosen according to the space available and how far away the audience walks by.
Nobody stops to hear about a product, but everybody stops to play. In every round the brand is seen card by card, and at the end a contact is left behind.
The mechanic forces repetition, and repetition is what fixes the brand in people's minds.
Everyone already knows how to play, so the team spends no time teaching the rules.
Whoever plays stays and whoever waits watches, which keeps the booth full.
A contact handed over by someone interested enough to play to the end.
Products, benefits and campaign, swapped for each activation with no production cost.
Rules and prizes adjusted to the expected flow of participants.
Cards, rules, prizes, registration and operation, built together with the brand before the event starts.
T3i builds the cards from your material, sets the rules and runs the activation in the right format for your space.