To take the prize home, the audience has to know the brand.
The participant answers the quiz, gets the agreed minimum right and only then spins the wheel to find out which prize they won.
Talking about the product to people walking by rarely works. The quiz flips the order: the audience comes in for the challenge, and to win they have to pay attention to what the brand has to say. Information stops being an interruption and becomes the key to the prize.
Opens the experience, builds confidence and keeps the round moving.
Requires attention to what the brand says at the booth and in the material.
Separates who really absorbed the message and keeps the contest alive.
The mechanic is simple to understand and hard to walk away from. Two screens, two moments, and the prize only shows up at the end.
The questions come in easy, medium and hard levels, defined with the brand. To win the prize, the participant has to get the minimum number of right answers agreed for the activation.
With the quiz won, the wheel appears with the campaign prizes. The participant taps the center, the wheel spins and the prize is revealed on the spot, in front of everyone around.
Sign-up is optional and happens in the middle of an experience the person wants to live, not in exchange for nothing. The fields are defined with the brand, according to what matters to the sales team.
Email, phone, company, job title and whatever else makes sense for the campaign.
The contact arrives together with the quiz performance and the prize won.
A consolidated list at the end of the event, ready for the team to continue the conversation.
From the participant's own phone to the kiosk that dominates the booth, and also at events with no in-person audience. Choosing the format is a sizing conversation, held before the event.
Kiosks in eight sizes, chosen according to the space available and the distance from where the audience walks by.
Whoever plays stays, whoever waits watches and whoever passes by stops to look. The booth gains movement, the message actually gets read and every round leaves a contact.
To win, the person has to know. The brand content becomes part of the game.
The contest brings people together around it and keeps the booth full throughout the event.
A contact handed over by someone interested enough to play to the end.
The wheel creates anticipation and celebration, something handing out a giveaway at the counter never does.
The round gets filmed by the people alongside and circulates on social afterwards.
Number of questions and prizes adjusted to the expected flow of participants.
Content, mechanics, prizes, sign-up and operation, built together with the brand before the event starts.
T3i builds the questions with you, defines the prize mechanic and runs the activation in the right format for your space.