Side A
Brand
The brand on one side. The face of the person who took part on the other.
The guest poses, the photo is taken right there and the personalized cup reaches their hand before the conversation is over.
A branded cup became the event standard, and so did where it ends up: fun in the moment, forgotten in a cupboard afterwards. With the guest's face printed on it, the object changes owner. It stops being the event cup or the brand's cup and becomes their cup. And nobody throws away a cup with their own face on it.
That is the average time between the pose and the cup in the guest's hand. Short enough to keep things moving and long enough for the brand to talk to them while the print runs.
No booth, no sign-up form, no waiting for an email. Two steps, standing up, right where the brand already welcomes the audience.
The guest stands on the marked spot, with the event set as the backdrop, and the host guides the pose. The framing already comes out in the right format for the cup, so there is no cropping, no photo selection and no sign-up first.
In about 30 seconds the print is done and the cup goes straight into the guest's hand, with the campaign artwork and their photo side by side.
On one side the campaign, with the artwork the brand approved. On the other, the portrait of the person who was there. That is what makes people turn the cup around to show someone.
Real personalization is this: the guest becomes part of the piece. Because the cup is theirs, they show it, photograph it and post it on their own, and the brand goes along in the content without having to ask.
No sign-up form, no waiting for an email, no promise to send it later.
The campaign and the guest share the same object, one beside the other.
The guest posts because the cup is theirs. The brand rides along in the content, with no media cost.
The seconds of printing are the natural window for the team to talk with the audience.
A compact station, no booth, set up where the brand already welcomes people.
Nobody discards a cup with their own face on it. It stays in use long after the event.
Capture, processing, printing and delivery in a single flow, sized for the pace of the event.
T3i sets up the capture point, prints on the spot and runs the handover at the pace of your event.