Face to face soccer, played with your feet, on a table.
Two participants sit on opposite sides and go goal for goal inside an enclosed field. It takes five seconds to understand, one minute to play, and less room than any conventional sports activation.
Banco a Banco takes the goal for goal dynamic and puts it inside a table-sized structure. The enclosed field keeps the ball in play. The benches at each end put the two players face to face.
Turf floor with the field markings, acrylic sides and a glass top. The ball never leaves the area, nobody has to chase it across the event and the match does not stop. The built-in benches define the two sides of the contest.
No tutorial, no sign-up to get started, no screen to figure out. Anyone walking by already knows how to play. That is what makes the activation turn over fast and take in a lot of different people on the same day.
Two participants sit on opposite sides of the structure, facing each other, with the field between them.
The small ball stays on the floor, under the top. Foot, shin, sole, it all counts. It is street soccer, goal for goal, only seated.
Whoever gets past the opponent's defense wins. Short match, instant result, and the next pair is already sitting down.
The two players sit close together, so every save and every goal happens in front of everyone. The people around react together and get in position for the next match.
It is not person against machine or against a scoreboard. It is one person against another, a meter apart. That changes the tone of the activation: trash talk shows up, cheering, rematches and the match that turns into three.
A short match means a lot of people going through the activation over the course of the event. The crowd around watches, joins the next one and keeps the spot busy, with no heavy operation to run it.
The same equipment works as free play or as a host-led competition. The format is set according to the brand's goal, the audience profile and the length of the event.
Direct matchup, no waiting for a group and no team to put together.
It fits where an event soccer field would not.
Nobody has to explain the rule for the participant to start.
The arena floor takes color, graphics and the campaign message. The acrylic panels can carry the logo front and center. Since people play looking down and shoot photos from above, the brand shows up in the match and in every image that comes out of it.
A sports experience that does not require a large area, does not depend on technology for the participant to get it and keeps movement around the booth throughout the event.
T3i brings the structure, customizes the field with the campaign artwork and runs the activity during the event.