Participant 01
The win
A giveaway handed over at the counter disappears. A giveaway won, nobody forgets.
The machine dressed in the brand identity. The participant signs up, plays, grabs the ball and only then finds out which giveaway they won.
A giveaway handed over at the counter lasts as long as it takes to leave the booth. The same giveaway won in a play becomes a story, a crowd cheering around it and a video on someone's phone. The claw machine turns a handout into a contest, with nothing to explain: everybody already knows how to play.
From approach to reveal, the whole experience takes less than two minutes, with the brand present at every step.
Customized with the campaign identity, lit up and full of colorful balls, it pulls people in from a distance. The participant walks up out of curiosity, before the team says a word.
Sign-up is optional and quick, with data collected under LGPD, the Brazilian data protection law. After that, the claw is theirs. The attempt is short, tense and watched by everyone around.
Inside each ball is the name of the giveaway the person just won. The reveal happens in front of everyone, and that is when the celebration comes.
The tension of the claw coming down and the celebration of whoever gets it. That is the moment the crowd films and the brand takes home.
The brand was going to hand out the giveaway anyway. Put inside the machine, it starts buying dwell time, consented data and organic content.
The lit machine calls people over from a distance, with no one working the door.
Whoever plays stays, and so does whoever watches. The booth gets an audience instead of foot traffic.
Optional, quick sign-up, within LGPD, traded for an experience the person actually wants.
The giveaway hidden in the ball creates surprise, cheering and celebration in front of everyone.
The play gets filmed by the people around it and travels without the brand asking.
The person did not receive it, they won it. That is a different relationship with the same object.
Machine, visual identity, prize mechanics, sign-up and on-site operation, all under the same engineering.
T3i customizes the machine, defines the prize mechanics and runs the activation at your event.